The Representation Project

Our Impact

Our Films Spark a
National Conversation

"Documentaries like Miss Representation...start discussions on the big screen and drive audiences to social media to keep it going."
- CNN.com

"An admirable work of media literacy education...that stands to have its greatest impact in classrooms."
- Variety Magazine

"A relevant and important doc...destined for long-term festival play and could make a significant impact on broadcast and DVD."  
- The Hollywood Reporter

"The film's message is unequivocal: the mainstream media has a double standard for women leaders."
- Politico

“Oprah’s stamp of approval could make Miss Representation the Roger & Me of media reform.”
– Bitch Magazine

Miss Representation Reaches a Global Audience

  • Over 1.4 million people saw Miss Representation during the weekend it premiered on the Oprah Winfrey Network.
  • We've had community & corporate screenings in all 50 states and 45 countries.
  • Our educational curriculum is being used in 17 countries (including the U.S.).
  • We've had additional television broadcasts in Canada, Spain, Denmark, Germany, Israel, Brazil, and Poland.
  • The film is currently available on-demand through iTunes, Netflix, or Vimeo On Demand in 230+ territories.
  • The consumer DVD is widely available in the US and Canada and shipping worldwide through Amazon.com.

“Seventy three percent of students said watching Miss Representation changed their opinion about the way in which women are represented in the media. After seeing the film, sixty-one percent of students reported speaking up when seeing or hearing something derogatory towards women.”
- REACT to FILM survey

Thousands of non-profits, government agencies, faith based institutions, and businesses continue to screen Miss Representation, including major corporate leaders such as Warner Brothers, Google, Blackrock, Deloitte, Microsoft, Intuit, eBay, S.A.P., and Schwab as a mechanism for constructive change.

"I would urge any parent, teacher – or media executive – to watch Miss Representation."
- Gillian Tett, Financial Times

"Sharing Miss Representation with our employees was a powerful experience. The film… generated an active dialogue… and empowered our employees to speak out when they see things that need to change. This film raises critical issues facing our society today, and I would encourage other companies to become part of this important conversation.”
-Tracy Layney, VP of Global HR Strategy, Technology & Operations at Gap, Inc.

“As a [white] male in my 50’s [Miss Representation] made me painfully aware of the way we have mistreated women… our ‘male‘ collective behavior has created an…environment marked by a lack of integrity, fairness, and professionalism. This, in my opinion, is an environment that must change. I feel the need to be one male that steps forward to help with that change. Did I enjoy this? Not really. Did I need this exposure? Absolutely… More… men… need to be exposed to this film. Too many men like myself have gone far too long without seeing both sides of the themes brought forward in Miss Representation. Time for us to wake up.”
– Employee at Charles Schwab screening, Denver, CO

Our Campaigns
Spearhead Change

Over 100,000 people have pledged to use their voice to challenge the media’s limiting portrayal of women and girls.

Our social media community reaches millions of people weekly with facts, commentary and stories about gender stereotypes and inequities.

Through #NotBuyingIt we organize thousands of individuals to demand brands stop using sexism to market products. Companies influenced include: GoDaddy, Amazon, Disney, Nike, Spirit Halloween, and Harrods.

In a September 5, 2013 New York Times Article, GoDaddy announced a significant marketing shift. “There is another way to advertise that... doesn’t have to push customers away: still edgy, still fun, still entertaining, still irreverent but talking in a more grown-up way, doing things that are hilarious, memorable and don’t polarize.”--GoDaddy New Chief Executive, Blake Irving

The Keep It Real Challenge, a 2012 partnership with Spark, I Am That Girl, LoveSocial, and, Endangered Bodies, got the attention of dozens of magazine editors and culminated in Seventeen Magazine publicly renouncing photo-shopped beauty.

Through partnerships with major advertising leaders like The American Association of Advertising Agencies (4A’s) and The 3% Conference - as well as advertising agencies like Eleven Inc., Goodby Silverstein and DOJO - we spotlight innovative strategies for bringing more women into leadership behind the scenes.