Harrods Removes Sexist Children’s Books In Response To Tweets
Written by Imran Siddiquee on Feb 8, 2013
Posted in #notbuyingit
In a show of the increasing ability of social media to create real change, on Friday morning Harrod’s in London removed two children’s books from their children’s reading room after users on Twitter, with the help of the #NotBuyingIt hashtag, let the store know that the items promoted gender stereotypes.
How Twitter Forced Harrods To Remove Sexist Children's Books In Less than 24 Hours by Imran Siddiquee
Twitter users, utilizing their consumer power and hashtag #notbuyingit, forced Harrods to remove two books displayed in the children's reading room of their London store. All within the span of a single day.
On Thursday, Krystina Meens first drew attention to these two books at Harrods. She asked fellow Twitter users to call attention to the harmful gender stereotypes on display:
Shocked and appalled at this in @Harrods children's reading room. Please rt to get these sexist books off the shelf. pic.twitter.com/0gmjCWtBom/0gmjCWtB
Her original tweet was retweeted over 400 times in a matter of hours. Here's a picture of the back of the books:
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